This Business of Music Marketing

This Business of Music Marketing

This Business of Music Marketing & Promotion by Tad Lathrop

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Author: Tad Lathrop
Page Count: 308 pages
Published Date: 01 Oct 2003
Publisher: Watson-Guptill Publications
Publication Country: New York, United States
Language: English
Format: Pdf
ISBN: 9780823077298
File size: 12 Mb
Download Link: This Business of Music Marketing & Promotion
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In language that is simple and direct, author Tad Lathrop details promotional skills, publicity plans, royalty guidelines and more, all supported by real-life examples. He shows how the web and other technological developments have revolutionized not only how music is made, but also how it is marketed and promoted. The old rules still apply - create a marketing plan, know your copyrights, be familiar with the laws of commerce - but there are a host of new ones as well, along with new strategies on how to give your recording the exposure it deserves. This streamlined, re-organized and updated edition features an all-new chapter ("Twenty-five Action-Generating Marketing Ideas to Use Right Now"), which will help readers get a running start into the recording business. The book also includes updated material about Internet sales and promotion techniques, the latest information available on integrated marketing and e-marketing strategies, and new listings of information resources.

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